I'm Vlad Vrinceanu and I create great experiences for users People

Working for Allianz, the no. 1 brand in insurance.


Have enjoyed being UXD on the most important projects of the biggest IT integrator in Romania and the Romanian Government. I'm also an unapologetic Nickelback fan.

About me

I enjoy solving problems

A life without highs and lows is very monotonous. It’s the same in business. Regardless of how Agile or Lean your team or processes are there will always be issues and challenges to overcome. We are humans, not robots and this is what makes it fun and what I enjoy doing.

Leading and motivating a team motivating a team motivating a team

I have been in leadership positions at the national level in youth organizations where I lead teams with success and will gladly do it again. The feeling you have at the end of a great project is truly wonderful and should be felt by everyone in their professional or personal lives.

Making a team laugh

If you’re really doing something important there will be pressure, there is no escaping this. However pressure does not have to mean stress, people on the edge or teeth grinding. I found that bringing humor in high stakes situations can help relieve the tension and create a more calm, but productive environment.

My philosophy

Simple design

This is probably the most difficult task of them all. To make what is complex be simple to interact with and to understand. However it is also the most beautiful part of it.

Iterative process

Getting to the exact right solution from the first try is great, if/when it happens. However it is better to have a system in place that can give you result most of the time.

Design empathy

Have empathy for the people who will use your products or services. Maybe sending the 3rd email today and showing the 8th popup may bring 0.0023% increase in a metric, but is it sustainable?

My design process

Step 1

Research Research Research

Understanding more about the problem space, considering potential solutions and learning about the customer.

Step 2

Principles Principles Principles

Crafting design principles to help guide the project and experience decisions, and ensure alignment amongst the team.

Step 3

User Journey User Journey User Journey

Diving deep intro the user journey and exploring user stories, personas, channels and user decision making.

Step 4

Design Exploration Design Exploration Design Exploration

Diverging wide and exploring a range of possible solutions. Testing, iterating, discussing and working through the problem.

Step 5

Design Refinement Design Refinement Design Refinement

Defining a chosen direction and polishing a visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff Handoff Handoff

Working closely with engineering and product to ensure a successful handoff and implementation process. 


Step 7

Monitoring Monitoring Monitoring

Just because a project is live doesn’t mean the work is done. We monitor its performance to discover ideas for improvement.

MySMIS.ro

Probably the most fulfilling and challenging UX endeavor I embarked on. Being the (or one of the) first UX Designers in the Romanian Government in charge of improving Romania’s main EU funds accessing platforms.

Iterative process

Getting to the exact right solution from the first try is great, if/when it happens. However it is better to have a system in place that can give you result most of the time

Design with empathy

Have empathy for the people who will use your products or services. Maybe sending the 3rd email today and showing the 8th popup may bring 0.0023% increase in a metric, but is it sustainable ?

My portofolio (selected works)

My portofolio (selected works)

MySMIS.ro

This is probably the most difficult task of them all. To make what is complex be simple to interact with and to understand. However it is also the most beautiful part of it.

MySMIS.ro

This is probably the most difficult task of them all. To make what is complex be simple to interact with and to understand. However it is also the most beautiful part of it.

MySMIS.ro

This is probably the most difficult task of them all. To make what is complex be simple to interact with and to understand. However it is also the most beautiful part of it.

Contact me